Welcome to Sarajevo City Center

Sport Reality

Sport Reality is a network of more than 70 retail doors located in Bosnia and Herzegovina, Montenegro, Macedonia, Albania, and Kosovo. Stores are located in Shopping malls or pedestrian zone.


2. floor / Location no 8 / Phone: 033 733 052

To achieve an ideal relationship between quality and price, Sport Reality strives to establish a close relationship with customers and to offer top products through the sales range that will complement their lifestyle and improve sports results.


The stores have apparel, footwear, men's, women’s, and children's programs. Customers have at their disposal a wide range of sportswear and footwear from world-famous brands such as Nike, adidas, Reebok, Puma, Lotto, Sergio Tacchini, Converse, Ellesse, Cocomo, Kronos, and others.

Recognizable by constant promotions and discounts, we strive to be available to all consumers throughout BiH. In Sport Reality stores you will find everything you need, whether you are looking for sports equipment or lifestyle models.

You can see the address of our store HERE, and in addition to retail stores, you can also make a purchase through the online store.

Visit the Sport Reality store on the 2nd floor of the Sarajevo City Center.

Working Hours

Shopping 10:00 - 22:00
Cafe 08:00 - 23:00
Supermarket 08:00 - 22:00
Parking 00:00 - 24:00
Exchange Office 10:00 - 22:00

Parking Price List

Monday - Sunday
08:00 - 22:00 * 2,00 BAM / h
22:00 - 08:00 ** 1,00 BAM / h

First 15 minutes of Parking is free!

* Every hour of parking 2.00 BAM

** Every hour of parking 1.00 BAM

Compensation for the lost parking ticket for each day of use 40,00 BAM

Vehicles parked on unmarked locations will be blocked with a surcharge fee 40,00 BAM per day