Welcome to Sarajevo City Center

Oasis of joy

Welcome to Sarajevo City Center located in the heart of Bosnia's capital.



Sarajevo City Center is comprised of four separate but at the same time complementary parts: a modern five-star hotel, commercial and office space, shopping center with entertainment complex and an underground parking garage to accommodate for the entire Center.


The partnership group Al Shiddi Trading Establishment from Riyadh, Kingdom of Saudi Arabia and Al Shiddi International from Sarajevo, bought Magros and started the construction of the Sarajevo City Center, a new landmark of the city. Having immense respect for this country and its capital, Al Shiddi Group decided to include the word ‘Sarajevo’ in the center’s name. In this way, citizens were assured that this new landmark is a present that is being built just for them.


Shopping Mall is spread on over 49 000 square meters. Around 180 shops offer worldwide known brands in fashion, sports and technology for a unique shopping experience.


Perfect location provided the Centre to be at the heart of the business zone, surrounded with banks, Government buildings and dozens of international and local companies. This is the reason an Office Tower was created as part of the SCC. This unique commercial building spreads on more than 6 000 square meters of office space equipped in accordance with the latest standards along with much needed Conference Halls that will be reachable from all parts of the Centre. The SCC offers an extensive range of modern facilities equipped with the state of the art technology.


Adjacent to the office premises is a hotel tower. The highest-class Hotel has a capacity of more than 220 rooms and presidential suites exclusively designed in accordance with the highest standards, spread on 13.900 sq. m. of a total constructed area. Hotel management is entrusted to the world-known international Hotel chain.


The SCC Media façade, used for broadcasting advertising, the news, latest in sport, weather forecast, winning games, two-way communication, is the largest in the country and one of the largest video billboards in Europe.


Everyhing that one might need, will find in Sarajevo City Center – City within the city!




Al Shiddi Group was founded in 1975 and today it employs more than 1000 people all over Europe, Africa and Asia.

Group conducts business in various fields, including:

  • Construction
  • Investments/real estate
  • Agriculture
  • Industry
  • Hotel industry